It all began with an idea to bring optimism to the holiday season at Sephora. To inspire feelings of holiday magic through the delight of gift giving and discovery.

The concept takes form in a soft, nostalgic, enveloping way where shapes are hugged by playful textures and colors. It's rooted in comfort and delight mixed with a puffed-up energy. The result is evocative of a warm hug, has an empathetic playfulness and a tactile joy, and inspires a visceral desire to reach out to touch and feel.